Cookie Policy

This page explains the cookies used on the public ACE Climate website. It does not cover the separate httpOnly session cookies used by our staff admin area or by customer/engineer sign-in, which are strictly necessary for those areas to function and are not used for tracking.

Essential cookies

These are required for the website to function and cannot be switched off. We currently use:

• ace_cookie_consent — remembers your analytics choice so we don’t ask again on every visit (12 months).
• ace_marketing_consent — remembers your marketing choice, including a refusal (12 months).

Non-essential (analytics) cookies

No analytics provider is currently configured for this website. Even if you consent to non-essential cookies, no analytics script is loaded until one is set up — see our internal production documentation for how this is enabled.

Our own website analytics (cookieless)

ACE Climate also runs its own first-party analytics to count visits and understand which pages and channels are useful. It is not a third-party service and it stores no cookie and nothing else in your browser. It uses a daily-rotating, anonymous identifier and does not keep your full IP address. Because it respects your choice, it only runs after you accept non-essential (analytics) cookies above. Full detail is in our Privacy Policy.

Marketing cookies (Meta Pixel)

With your consent, we use the Meta Pixel, a tool provided by Meta Platforms, Inc. (the company behind Facebook and Instagram). It tells us whether people who saw or clicked our Facebook and Instagram adverts went on to visit the site, use our room sizing guide or send us an enquiry, so we can see which adverts are worth running. It is switched off until you choose “Accept all” or turn on Marketing under “Manage preferences”, and it never runs in the customer portal or our staff systems.

When it is on, the following cookies may be set:

• _fbp (set on this site by the Meta Pixel) — lets Meta recognise the same browser across visits. Up to 90 days.
• _fbc (set on this site by the Meta Pixel, only when you arrive by clicking one of our adverts) — records that click. Up to 90 days.
• Cookies on facebook.com (such as fr) — set and controlled by Meta, mainly if you use Facebook or Instagram in the same browser. See Meta’s cookie policy.

We never send Meta your name, e-mail address, phone number, postcode, address, message or any figures you enter into our calculators. More detail, including what Meta receives and how Meta uses it, is in our Privacy Policy.

Managing your preference

You can change your cookie preference at any time using the “Cookie Preferences” link in the website footer, which reopens the consent banner. Choosing “Reject non-essential”, or turning a category off under “Manage preferences”, withdraws your consent from that moment. Withdrawing marketing consent stops the Meta Pixel immediately and deletes the _fbp and _fbc cookies from this site. Cookies Meta has set on facebook.com can only be removed through your browser or your Facebook settings.

A note on legal review

This policy has been prepared to accurately describe this website’s current cookie behaviour, but has not been reviewed by a qualified solicitor. We recommend a professional legal review before the website is treated as fully launched.